point of view
At the very core of what we do is articulate your organization’s true spirit and capitalize on your strategic currency. It's about creating campaigns that span tactics from print ads to websites, and trade shows to internal communications. Below are examples of how Random Thought Studio finds an authentic voice and creates a distinctive and compelling narrative.
Global Neurosciences Institute goes all in when it comes to patient-centered care. It's all about the patient. When you call, you talk to a human not a machine. Random Thought Studio developed the positioning and creative strategy that extends from print to out-of-home, to digital and radio. It's healthcare with personality.
Advanced Animal Diagnostics (AAD) is speaking to an audience that puts their heart and soul into their work. Their reputation is on the line. AAD shares their audience's integrity. That’s the strategic currency that Random Thought Studio helped AAD find and translate into a successful, wide ranging campaign.
Cherubini Yachts designs and builds legends, particularly their 40 and 44 foot ocean going schooners. So when they designed and built their line of 20 foot yacht tenders that hearken to an earlier era, it made sense to own and communicate this rich history of craftsmanship.
Phoenix Advisors advises government on debt issues. As a result, schools are improved, public safety is enhanced and infrastructure improved. Ultimately, they look out for their clients and their constituencies.
Angus Genetics had a big story to tell, introducing the very first genomic test for Angus beef producers that was designed specifically for Angus cattle. The result is an improved herd, better beef and a stronger business. Random Thought Studio worked with the Angus Genetics team to develop the creative strategy and created the identity and promotional campaign.