Without knowing, we've been preparing for this time for years. At least I have. Technology creep and business trends have helped services like Random Thought Studio thrive. Before I realized it, I was creating campaigns and producing work for clients around the country while rarely leaving the studio. As isolation kicked in recently I didn't need to change how I do business. Although no filming is happening right now, we are lucky and I am grateful.
Let's do what we can to support our local restaurants and retailers. Pubs, diners and fine dining have all tailored their menus to travel home. And we want them to be here when this is over.
Finally, a huge thank you to our healthcare professionals. You can not overstate how extraordinary they are even under normal circumstances.
Digital preparedness helps us stay connected, but we need to remember to care for our analog selves. Stay present. Stay safe.